Cognitive Biases in the Capital Investment Context Theoretical Considerations and Empirical Experiments on Violations of Normative Rationality /

• Main Author: Serfas, Sebastian (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2011.
• Subjects: Finance.; Finance, general.

In today’s competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and how t...