Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Okazaki, Shintaro (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2011.
• Subjects: Business.; Marketing.; Business and Management.

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26,...