European Retail Research

• Corporate Author: SpringerLink (Online service)
• Other Authors: Morschett, Dirk (Editor), Rudolph, Thomas (Editor), Schnedlitz, Peter (Editor), Schramm-Klein, Hanna (Editor), Swoboda, Bernhard (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
• Series: European Retail Research,
• Subjects: Business.; Marketing.; Leadership.; Trade.; Commerce.; Business and Management.; Business Strategy/Leadership.

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...

Table of Contents:

• How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands
• The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model
• Direct Selling: Consumer Profile, Clusters and Satisfaction
• Logistics Service Quality and Technology Investment in Retailing
• Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?
• Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes
• An Assessment of Wal-Mart's Global Expansion Strategy in the Light of its Domestic Strategy
• Retailing in Germany: Current Landscape and Future Trends
• The Finnish Retail Market: Overview.