Trust as the Key to Loyalty in Business-to-Consumer Exchanges Trust Building Measures in the Banking Industry /

• Main Author: Ebert, Tara (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2009.
• Subjects: Business.; Management science.; Marketing.; Finance.; Public finance.; Business and Management.; Business and Management, general.; Public Economics.; Finance, general.

Trust plays an important role in business relationships. It is, therefore, one of the most discussed and analyzed phenomena in the literature on business-to-consumer interactions. Tara Ebert investigates what trust building measures in the banking industry should comprise. She deduces a critical con...