Multinational Companies in Low-Income Markets An Analysis of Social Embeddedness in Southeast Asia /

• Main Author: Badry, Dina (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2009.
• Subjects: Business.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.

Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of com...

Table of Contents:

• Theoretical Perspectives and Literature Review
• Specificities of Low-Income Markets in Southeast Asia
• Theoretical Model and Hypotheses
• Methodology
• Discussion.