Multinational Companies in Low-Income Markets An Analysis of Social Embeddedness in Southeast Asia /

• Κύριος συγγραφέας: Badry, Dina (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2009.
• Θέματα: Business.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.

Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of com...

Πίνακας περιεχομένων:

• Theoretical Perspectives and Literature Review
• Specificities of Low-Income Markets in Southeast Asia
• Theoretical Model and Hypotheses
• Methodology
• Discussion.