Analyzing and Influencing Search Engine Results Business and Technology Impacts on Web Information Retrieval /

• Main Author: Lieberam-Schmidt, Sönke (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2010.
• Subjects: Business.; Management science.; Marketing.; Information technology.; Business > Data processing.; Business and Management.; Business and Management, general.; IT in Business.

The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positio...