Analyzing and Influencing Search Engine Results Business and Technology Impacts on Web Information Retrieval /

The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positio...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Lieberam-Schmidt, Sönke (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Gabler, 2010.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Lieberam-Schmidt, Sönke.  |e author. 
245 1 0 |a Analyzing and Influencing Search Engine Results  |h [electronic resource] :  |b Business and Technology Impacts on Web Information Retrieval /  |c by Sönke Lieberam-Schmidt. 
246 3 |a Doctoral thesis, University of Siegen, 2009 
264 1 |a Wiesbaden :  |b Gabler,  |c 2010. 
300 |a XX, 223 p.  |b online resource. 
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505 0 |a Web Search -- Web Structure -- Result Clustering -- Search Engine Optimization -- Conclusion. 
520 |a The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results. 
650 0 |a Business. 
650 0 |a Management science. 
650 0 |a Marketing. 
650 0 |a Information technology. 
650 0 |a Business  |x Data processing. 
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650 2 4 |a Business and Management, general. 
650 2 4 |a Marketing. 
650 2 4 |a IT in Business. 
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776 0 8 |i Printed edition:  |z 9783834924537 
856 4 0 |u http://dx.doi.org/10.1007/978-3-8349-8915-4  |z Full Text via HEAL-Link 
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950 |a Business and Economics (Springer-11643)