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02446nam a22004935i 4500 |
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978-3-8349-8915-4 |
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DE-He213 |
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20151204160237.0 |
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cr nn 008mamaa |
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101018s2010 gw | s |||| 0|eng d |
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|a 9783834989154
|9 978-3-8349-8915-4
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|a 10.1007/978-3-8349-8915-4
|2 doi
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|d GrThAP
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|a HF4999.2-6182
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|a HD28-70
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|a KJ
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|a BUS042000
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|a 650
|2 23
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|a Lieberam-Schmidt, Sönke.
|e author.
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|a Analyzing and Influencing Search Engine Results
|h [electronic resource] :
|b Business and Technology Impacts on Web Information Retrieval /
|c by Sönke Lieberam-Schmidt.
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|a Doctoral thesis, University of Siegen, 2009
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|a Wiesbaden :
|b Gabler,
|c 2010.
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| 300 |
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|a XX, 223 p.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Web Search -- Web Structure -- Result Clustering -- Search Engine Optimization -- Conclusion.
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|a The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.
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|a Business.
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|a Management science.
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|a Marketing.
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|a Information technology.
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| 650 |
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|a Business
|x Data processing.
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|a Business and Management.
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|a Business and Management, general.
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| 650 |
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|a Marketing.
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| 650 |
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|a IT in Business.
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| 710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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| 776 |
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|i Printed edition:
|z 9783834924537
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| 856 |
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|u http://dx.doi.org/10.1007/978-3-8349-8915-4
|z Full Text via HEAL-Link
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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