European Retail Research

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Schnedlitz, Peter (Επιμελητής έκδοσης), Morschett, Dirk (Επιμελητής έκδοσης), Rudolph, Thomas (Επιμελητής έκδοσης), Schramm-Klein, Hanna (Επιμελητής έκδοσης), Swoboda, Bernhard (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2010.
• Σειρά: European Retail Research,
• Θέματα: Business.; Leadership.; Management.; Industrial management.; Trade.; Commerce.; Business and Management.; Business Strategy/Leadership.; Innovation/Technology Management.

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...

Πίνακας περιεχομένων:

• Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers
• How to Maintain a Process Perspective on Retail Internationalization: The IKEA Case
• Trade Credit Periods in Retail Commerce for Products of Mass Consumption: An Application to Spanish Legislation
• Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes Using Kano’s Theory
• Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing
• The In-Store Antecedents and Consequences of Perceived Shopping Value for Regularly Purchased Products
• Strategic Differentiation in the Japanese Convenience Store Business. The Example of Lawson’s Format Variation
• Retailing in the United Kingdom - a Synopsis
• The Danish Retail Market: Overview and Highlights.