Strategic Retail Management Text and International Cases /

• Main Authors: Zentes, Joachim (Author), Morschett, Dirk (Author), Schramm-Klein, Hanna (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2007.
• Subjects: Business.; Marketing.; Sales management.; Trade.; Commerce.; Business and Management.; Sales/Distribution.

“Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book. This is not a traditional textbook or collection of case stu...