Strategic Retail Management Text and International Cases /

• Κύριοι συγγραφείς: Zentes, Joachim (Συγγραφέας), Morschett, Dirk (Συγγραφέας), Schramm-Klein, Hanna (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2007.
• Θέματα: Business.; Marketing.; Sales management.; Trade.; Commerce.; Business and Management.; Sales/Distribution.

“Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book. This is not a traditional textbook or collection of case stu...

Πίνακας περιεχομένων:

• Formats and Players in Retailing
• Retail Formats — Food
• Retail Formats — Non-Food
• New Competitors — Vertical Strategies
• Strategic Marketing in Retailing
• Growth Strategies
• The Internationalisation of Retailing
• Retail Branding and Positioning
• Marketing Mix in Retailing
• Store Location — Trading Area Analysis and Site Selection
• Merchandise and Category Management
• Pricing
• Instore Marketing
• Customer Relationship Management
• Buying, Logistics and Performance Measurement
• Buying — Strategy and Concepts
• Logistics — Physical Distribution
• Logistics — Supply Chain Management and Information Management
• Controlling and Financial Management.