Cross-Business Synergies A Typology of Cross-Business Synergies and a Mid-Range Theory of Continuous Growth Synergy Realization /

• Κύριος συγγραφέας: Knoll, Sebastian (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2008.
• Θέματα: Business.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.

Currently, the realization of cross-business synergies is one of the most pressing strategic issues on the corporate agenda of multi-business firms. Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first step, a theory-based typolog...