Cross-Business Synergies A Typology of Cross-Business Synergies and a Mid-Range Theory of Continuous Growth Synergy Realization /

• Κύριος συγγραφέας: Knoll, Sebastian (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2008.
• Θέματα: Business.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.

 Currently, the realization of cross-business synergies is one of the most pressing strategic issues on the corporate agenda of multi-business firms. Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first step, a theory-based typology of cross-business synergies is developed and two new types of synergies are conceptualized: (1) Growth synergies, i.e. profitable growth advantages from recombining complementary operative resources across businesses, and (2) corporate management synergies, i.e. performance advantages from leveraging corporate management capabilities across businesses. In a second step, the author focuses on growth synergies and inducts a framework for their continuous realization from a longitudinal in-depth single case study. He suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion. 

 Introducing and Classifying Cross-Business Synergies -- Concept and Characteristics of Cross-business Synergies -- Types of Cross-business Synergies -- Summary and Discussion of Part I -- Realizing Growth Synergies -- Literature Review: Operative Synergies -- Empirical Approach -- Exploratory Work: Strategies for Growth Synergies -- Case Study: The continuous realization of growth synergies -- Results: Key success factors for the continuous realization of growth synergies -- Summary and Discussion of Part II.