Coordinating Internet Sales with Other Channels A Performance Measurement Model /

• Main Author: Pinterits, Andreas (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2009.
• Subjects: Business.; Management science.; Marketing.; Information technology.; Business > Data processing.; Business and Management.; Business and Management, general.; IT in Business.

Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In...