Market Entry Strategies in Eastern Europe in the Context of the European Union An Empirical Research into German Firms Entering the Polish Market /

• Main Author: Klug, Michael (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : DUV, 2006.
• Subjects: Business.; Market research.; Management.; Globalization.; Markets.; Business and Management.; Market Research/Competitive Intelligence.; Emerging Markets/Globalization.

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and invest...