Market Entry Strategies in Eastern Europe in the Context of the European Union An Empirical Research into German Firms Entering the Polish Market /

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and invest...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Klug, Michael (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : DUV, 2006.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 02660nam a22004695i 4500
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100 1 |a Klug, Michael.  |e author. 
245 1 0 |a Market Entry Strategies in Eastern Europe in the Context of the European Union  |h [electronic resource] :  |b An Empirical Research into German Firms Entering the Polish Market /  |c by Michael Klug. 
264 1 |a Wiesbaden :  |b DUV,  |c 2006. 
300 |a XVII, 202 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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505 0 |a Analysis of Theoretical Approaches to Strategic Issues -- Practical Options for Investors considering Market Entries -- The European Union from the Perspective of a Business Investor -- The Polish Market — Opportunities and Challenges for German Investors -- Factors determining Market Entry Policy of chosen German Companies — An Empirical Study -- Conclusions from Empirical Findings and Verification of Hypotheses. 
520 |a The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. The author discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy and shows the influence of the European Union as an institutional arrangement for firms preparing a venture abroad. 
650 0 |a Business. 
650 0 |a Market research. 
650 0 |a Management. 
650 0 |a Globalization. 
650 0 |a Markets. 
650 1 4 |a Business and Management. 
650 2 4 |a Market Research/Competitive Intelligence. 
650 2 4 |a Emerging Markets/Globalization. 
650 2 4 |a Management. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783835004948 
856 4 0 |u http://dx.doi.org/10.1007/978-3-8350-9334-8  |z Full Text via HEAL-Link 
912 |a ZDB-2-SBE 
950 |a Business and Economics (Springer-11643)