Strategies in Markets for Experience and Credence Goods

• Κύριος συγγραφέας: Benz, Men-Andri (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : DUV, 2007.
• Θέματα: Business.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.

The quality and characteristics of industrial and consumption goods are often not revealed until after consumption. However, the decision to buy these products must be made before buying. Many strategies and instruments for signalling and screening have been developed in the economic world in order...