Global Business Strategy Multinational Corporations Venturing into Emerging Markets /

• Main Author: Motohashi, Kazuyuki (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Tokyo : Springer Japan : Imprint: Springer, 2015.
• Series: Springer Texts in Business and Economics,
• Subjects: Business.; Leadership.; Management.; Industrial management.; Production management.; Globalization.; Markets.; International economics.; Business and Management.; Emerging Markets/Globalization.; Innovation/Technology Management.; Business Strategy/Leadership.; International Economics.; Operations Management.

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use...