Product Research The Art and Science Behind Successful Product Launches /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Raghavan, N. R. Srinivasa (Editor), Cafeo, John A. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Dordrecht : Springer Netherlands, 2009.
• Subjects: Engineering.; Operations research.; Decision making.; Computer simulation.; Mathematical models.; Statistics.; Engineering design.; Engineering Design.; Mathematical Modeling and Industrial Mathematics.; Operation Research/Decision Theory.; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law.; Simulation and Modeling.

New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...