Product Research The Art and Science Behind Successful Product Launches /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Raghavan, N. R. Srinivasa (Επιμελητής έκδοσης), Cafeo, John A. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Dordrecht : Springer Netherlands, 2009.
• Θέματα: Engineering.; Operations research.; Decision making.; Computer simulation.; Mathematical models.; Statistics.; Engineering design.; Engineering Design.; Mathematical Modeling and Industrial Mathematics.; Operation Research/Decision Theory.; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law.; Simulation and Modeling.

New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...

Πίνακας περιεχομένων:

• Innovation and information sharing in product design
• Improving Intuition in Product Development Decisions
• Design Creativity Research
• User Experience-Driven Wireless Services Development
• Integrating Distributed Design Information in Decision-Based Design
• Decision making in engineering design
• The Mathematics of Prediction
• An Exploratory Study of Simulated Decision-Making in Preliminary Vehicle Design
• Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems
• Role of Robust Engineering in Product Development
• Distributed Collaborative Designs: Challenges and Opportunities
• Customer driven product definition
• Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process – A Practitioner’s Perspective
• A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer
• Text Mining of Internet Content: The Bridge Connecting Product Research with Customers in the Digital Era
• Quantitative methods for product planning
• A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute Levels for Conjoint Study
• Project Risk Modelling and Assessment in New Product Development
• Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences Using Local Markov Models
• Two Period Product Choice Models for Commercial Vehicles.