Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events /

• Κύριος συγγραφέας: Louw, Andre M. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: The Hague, The Netherlands : T. M. C. Asser Press : Imprint: T.M.C. Asser Press, 2012.
• Σειρά: ASSER International Sports Law Series,
• Θέματα: Law.; Commercial law.; Law, general.; Commercial Law.

This is the first book to focus critically on the legitimacy of legal responses to ambush marketing. It comprehensively examines recent sports mega-events and the special laws which combat ambushing. The approach of the book is novel. It does not blindly accept often-touted truisms regarding the ill...