Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events /
This is the first book to focus critically on the legitimacy of legal responses to ambush marketing. It comprehensively examines recent sports mega-events and the special laws which combat ambushing. The approach of the book is novel. It does not blindly accept often-touted truisms regarding the ill...
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| Format: | Electronic eBook |
| Language: | English |
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The Hague, The Netherlands :
T. M. C. Asser Press : Imprint: T.M.C. Asser Press,
2012.
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| Series: | ASSER International Sports Law Series,
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| Online Access: | Full Text via HEAL-Link |
