Consumer Demographics and Behaviour Markets are People /

• Κύριοι συγγραφείς: Martins, Jo M. (Συγγραφέας), Yusuf, Farhat (Συγγραφέας), Swanson, David A. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Dordrecht : Springer Netherlands : Imprint: Springer, 2012.
• Σειρά: The Springer Series on Demographic Methods and Population Analysis, 30
• Θέματα: Social sciences.; Marketing.; Population.; Demography.; Social Sciences.; Population Economics.

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the impor...