Consumer Demographics and Behaviour Markets are People /

• Κύριοι συγγραφείς: Martins, Jo M. (Συγγραφέας), Yusuf, Farhat (Συγγραφέας), Swanson, David A. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Dordrecht : Springer Netherlands : Imprint: Springer, 2012.
• Σειρά: The Springer Series on Demographic Methods and Population Analysis, 30
• Θέματα: Social sciences.; Marketing.; Population.; Demography.; Social Sciences.; Population Economics.

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the impor...

Πίνακας περιεχομένων:

• Section I - Basic Issues: Market Size and Composition: 1: The Making of Markets,- 2: Perspectives on Consumer Behaviour
• 3: Towards Consumer Demographic Perspectives
• Section II - Demographic Change, Markets and Consumption: 4: Population Growth in Global Markets
• 5: Growth of Global Markets
• 6: Life Cycle: Consumption, Consumer Income and Savings
• Section III - Consumption, Income, Age, Cohort and Gender
• 7: Consumer Allocation Patterns
• 8: Market Segmentation and Income Distribution
• 9: Age, Preferences and Market Segmentation
• 10: Gendered Preferences and One-Person Households
• 11: Age and Product Substitution and Cohort Preferences
• 12: Demographic Perspectives on Consumer Behaviour and Implications for the Future.