Consumer Demographics and Behaviour Markets are People /

• Main Authors: Martins, Jo M. (Author), Yusuf, Farhat (Author), Swanson, David A. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Dordrecht : Springer Netherlands : Imprint: Springer, 2012.
• Series: The Springer Series on Demographic Methods and Population Analysis, 30
• Subjects: Social sciences.; Marketing.; Population.; Demography.; Social Sciences.; Population Economics.

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the impor...