Best Practices in Marketing and their Impact on Quality of Life

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Alves, Helena (Επιμελητής έκδοσης), Vázquez, José Luis (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Dordrecht : Springer Netherlands : Imprint: Springer, 2013.
• Σειρά: Applying Quality of Life Research:, Best Practices,
• Θέματα: Social sciences.; Marketing.; Medical research.; Quality of life.; Social Sciences.; Quality of Life Research.

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist...