Best Practices in Marketing and their Impact on Quality of Life

• Corporate Author: SpringerLink (Online service)
• Other Authors: Alves, Helena (Editor), Vázquez, José Luis (Editor)
• Format: Electronic eBook
• Language: English
• Published: Dordrecht : Springer Netherlands : Imprint: Springer, 2013.
• Series: Applying Quality of Life Research:, Best Practices,
• Subjects: Social sciences.; Marketing.; Medical research.; Quality of life.; Social Sciences.; Quality of Life Research.

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist...