Best Practices in Marketing and their Impact on Quality of Life

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Alves, Helena (Επιμελητής έκδοσης), Vázquez, José Luis (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Dordrecht : Springer Netherlands : Imprint: Springer, 2013.
• Σειρά: Applying Quality of Life Research:, Best Practices,
• Θέματα: Social sciences.; Marketing.; Medical research.; Quality of life.; Social Sciences.; Quality of Life Research.

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist...

Πίνακας περιεχομένων:

• Contributors
• Reviewers
• Foreword: Joseph M. Sirgy
• PART I. THEORETICAL NOTE AND SUMMARIES
• Chapter 1. Quality of Life Marketing: An Introduction to the Topic; Helena Alves and José l. Vázquez
• Chapter 2. Case Content Summaries
• PART II. CASES
• Chapter 3. Case 1 - The Alliance for Appalachia (Case country: U.S.A.); Walter Wymer.- Chapter 4. Case 2 - Stakeholders' Reactions to an Upstream Intervention to improve Children's Diets (Case country: Australia); Simone Pettigrew and Melanie Pescud.- Chapter 5. Case 3 - Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece (Case country: Greece); Rodoula H. Tsiotsou and Eleni P. Mavragani.- Chapter 6. Case 4 - Communicating Town (Case country Slovakia); Anna Vaňová, Alica Božiková and Miroslav Foret
• Chapter 7. Case 5 - Get Your Life into Gear (Case country: Ireland); Sinead Duane and Christine Domegan
• Chapter 8. Case 6 - Development of a Marketing Strategy for German Minority Association in Croatia (Case country: Croatia); Mirna   Leko Šimić and Renata Trischler
• Chapter 9. Case 7 - Place Marketing and Residents' Perceptions of Improvements on Quality of Life (Case country: Portugal); Helena Alves and José L. Vázquez.-Chapter 10. Case 8 - Relationship Marketing in the Local Authority (Case country: Slovak Republik); Katarína Petríková and Anna Vaňová.- Chapter 11. Case 9 - The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services (Case country: Spain); Juan Miguel Rey Pino
• Chapter 12. Case 10 - Hagar: From Darkness to Hope in Cambodia (Case  country: Australia); Coralie Nancarrow, Rebecca Larsen, Sean Wriglew, Dave Webb
• Chapter 13. Case 11 - Organ Donation in Ireland: Can Social Marketing and Infrastructural Changes Improve Donation Rates (Case country: Ireland); Maurice Murphy
• Chapter 14. Case 12 - How a Municipality can serve the Elderly Public: The Case of the Ages Space (Case country: Portugal); Arminda de Paço
• Chapter 15. Case 13 - Preventing Diabetes-Related Amputations (Case country: Australia); Jessica Price
• Chapter 16. Case 14 - Qimaavik Women's Shelter (Case country: Canada); Anne Lavack
• Chapter 17. Case 15 - Improving Employees' Quality of Life (Case country: Spain); M. Isabel Sánchez-Hernández and M. Purificación García-Miguélez.