e-Consumers in the Era of New Tourism

• Corporate Author: SpringerLink (Online service)
• Other Authors: Sezgin, Erkan (Editor)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2016.
• Edition: 1st ed. 2016.
• Series: Managing the Asian Century,
• Subjects: Business.; Marketing.; E-business.; Electronic commerce.; E-commerce.; Tourism.; Management.; Business and Management.; Tourism Management.; e-Business/e-Commerce.

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also d...