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03103nam a22005295i 4500 |
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978-981-10-0087-4 |
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DE-He213 |
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20160121151039.0 |
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cr nn 008mamaa |
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160120s2016 si | s |||| 0|eng d |
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|a 9789811000874
|9 978-981-10-0087-4
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7 |
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|a 10.1007/978-981-10-0087-4
|2 doi
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|d GrThAP
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|a G149-180
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|a KNS
|2 bicssc
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|a BUS081000
|2 bisacsh
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|a 338.4791
|2 23
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|a e-Consumers in the Era of New Tourism
|h [electronic resource] /
|c edited by Erkan Sezgin.
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| 250 |
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|a 1st ed. 2016.
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| 264 |
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1 |
|a Singapore :
|b Springer Singapore :
|b Imprint: Springer,
|c 2016.
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| 300 |
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|a X, 139 p. 17 illus., 5 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Managing the Asian Century,
|x 2364-5857
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|a Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. .
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|a This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
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| 650 |
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|a Business.
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| 650 |
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|a Marketing.
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| 650 |
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0 |
|a E-business.
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| 650 |
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0 |
|a Electronic commerce.
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| 650 |
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0 |
|a E-commerce.
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| 650 |
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|a Tourism.
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| 650 |
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|a Management.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Tourism Management.
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| 650 |
2 |
4 |
|a e-Business/e-Commerce.
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| 650 |
2 |
4 |
|a Marketing.
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| 700 |
1 |
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|a Sezgin, Erkan.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
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8 |
|i Printed edition:
|z 9789811000850
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| 830 |
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|a Managing the Asian Century,
|x 2364-5857
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| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-981-10-0087-4
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
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