e-Consumers in the Era of New Tourism

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Sezgin, Erkan (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2016.
• Έκδοση: 1st ed. 2016.
• Σειρά: Managing the Asian Century,
• Θέματα: Business.; Marketing.; E-business.; Electronic commerce.; E-commerce.; Tourism.; Management.; Business and Management.; Tourism Management.; e-Business/e-Commerce.

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also d...

Πίνακας περιεχομένων:

• Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age
• Chapter 2: Mobile Communication and Applications in Tourism
• Chapter 3: Usage of E-loyalty Programs in Hospitality Industry
• Chapter 4: New Toy of Marketing Communication in Tourism: Gamification
• Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis
• Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok
• Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park
• Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. .