Making a Difference Through Marketing A Quest for Diverse Perspectives /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Plewa, Carolin (Editor), Conduit, Jodie (Editor)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2016.
• Subjects: Business.; Marketing.; Business ethics.; Health promotion.; Business and Management.; Business Ethics.; Health Promotion and Disease Prevention.

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in makin...