Business Trends in the Digital Era Evolution of Theories and Applications /

• Κύριοι συγγραφείς: Zhu, Xiaoming (Συγγραφέας), Song, Bingying (Συγγραφέας), Ni, Yingzi (Συγγραφέας), Ren, Yifan (Συγγραφέας), Li, Rui (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2016.
• Θέματα: Business.; Leadership.; Business and Management.; Business Strategy/Leadership.

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments,...

Πίνακας περιεχομένων:

• Introduction
• 1. Trend 1: Big Data: From Raw Data to Big Data
• 2. Trend 2: Cloud Computing: From Offline Calculation to Cloud Computing
• 3. Trend 3: Platforms: From the One-sided Market to the One-sided + Two-sided Market
• 4. Trend 4: Mobile Internet: From PC-Based Internet to Mobile Internet
• 5. Trend 5: Software-Defined Anything: from Software-Defined Hardware to Software-Defined Anything
• 6. Trend 6: Outsourcing and Crowdsourcing: From Building All-round Capabilities to Outsourcing and Crowdsourcing
• 7. Trend 7: Driven by Demand: From Supply Chain to Demand Chain
• 8. Trend 8: The Long Tail Market: from Economies of Scale to the Long Tail Market
• 9. Trend 9: Digital Finance: From Traditional Finance to Digital and Internet Finance
• 10. Trend 10: The O2O Model: from online/offline to the O2O model
• 11. Seizing Innovation Opportunities
• Conclusion
• Postscript.