Competitive Advantage of Customer Centricity

• Main Author: Parniangtong, Sathit (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
• Series: Management for Professionals,
• Subjects: Business.; Market research.; Customer relations > Management.; Leadership.; Business and Management.; Customer Relationship Management.; Business Strategy/Leadership.; Market Research/Competitive Intelligence.

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for m...