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03298nam a22004815i 4500 |
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978-981-10-4442-7 |
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DE-He213 |
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20170605153731.0 |
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cr nn 008mamaa |
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170605s2017 si | s |||| 0|eng d |
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|a 9789811044427
|9 978-981-10-4442-7
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|a 10.1007/978-981-10-4442-7
|2 doi
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|a BUS018000
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|a 658.812
|2 23
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|a Parniangtong, Sathit.
|e author.
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|a Competitive Advantage of Customer Centricity
|h [electronic resource] /
|c by Sathit Parniangtong.
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|a Singapore :
|b Springer Singapore :
|b Imprint: Springer,
|c 2017.
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| 300 |
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|a XV, 330 p. 140 illus., 35 illus. in color.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Management for Professionals,
|x 2192-8096
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|a Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity — A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers’ Diverse Needs.
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|a This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
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| 650 |
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|a Business.
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| 650 |
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|a Market research.
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| 650 |
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|a Customer relations
|x Management.
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| 650 |
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|a Leadership.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
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4 |
|a Customer Relationship Management.
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| 650 |
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4 |
|a Business Strategy/Leadership.
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| 650 |
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|a Market Research/Competitive Intelligence.
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| 710 |
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|a SpringerLink (Online service)
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| 773 |
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|t Springer eBooks
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| 776 |
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8 |
|i Printed edition:
|z 9789811044410
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| 830 |
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|a Management for Professionals,
|x 2192-8096
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| 856 |
4 |
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|u http://dx.doi.org/10.1007/978-981-10-4442-7
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
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