Competitive Advantage of Customer Centricity
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for m...
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| Format: | Electronic eBook |
| Language: | English |
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Singapore :
Springer Singapore : Imprint: Springer,
2017.
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| Series: | Management for Professionals,
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| Online Access: | Full Text via HEAL-Link |
