Competitive Advantage of Customer Centricity

• Main Author: Parniangtong, Sathit (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
• Series: Management for Professionals,
• Subjects: Business.; Market research.; Customer relations > Management.; Leadership.; Business and Management.; Customer Relationship Management.; Business Strategy/Leadership.; Market Research/Competitive Intelligence.

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for m...

Table of Contents:

• Preface
• Acknowledgment
• Chapter 1. Gaining Sustainable Competitive Advantage
• Chapter 2. Strategy: Roadmap for Market Leadership
• Chapter 3. Problem-Solving Approach to Business Strategy
• Chapter 4. Customer-Centric Thinking
• Chapter 5. Formulating Customer-Driven Strategy
• Chapter 6. Customer Centricity — A Marketing Perspective
• Chapter 7. The Change Journey Toward Customer Centricity
• Chapter 8. Using Collaboration to Create Added-Value for End Customers
• Chapter 9. Gaining the Edge through Product-Delivery Services
• Chapter 10. Embracing Customers’ Diverse Needs.