Competitive Advantage of Customer Centricity

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for m...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Parniangtong, Sathit (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2017.
Σειρά:Management for Professionals,
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Preface
  • Acknowledgment
  • Chapter 1. Gaining Sustainable Competitive Advantage
  • Chapter 2. Strategy: Roadmap for Market Leadership
  • Chapter 3. Problem-Solving Approach to Business Strategy
  • Chapter 4. Customer-Centric Thinking
  • Chapter 5. Formulating Customer-Driven Strategy
  • Chapter 6. Customer Centricity — A Marketing Perspective
  • Chapter 7. The Change Journey Toward Customer Centricity
  • Chapter 8. Using Collaboration to Create Added-Value for End Customers
  • Chapter 9. Gaining the Edge through Product-Delivery Services
  • Chapter 10. Embracing Customers’ Diverse Needs.