Social Media Marketing Emerging Concepts and Applications /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Heggde, Githa (Editor, http://id.loc.gov/vocabulary/relators/edt), Shainesh, G. (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Internet marketing.; Globalization.; Markets.; Industrial management.; Online Marketing/Social Media.; Emerging Markets/Globalization.; Media Management.

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are stil...