Social Media Marketing Emerging Concepts and Applications /

Social Media Marketing Emerging Concepts and Applications /

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are stil...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Heggde, Githa (Editor, http://id.loc.gov/vocabulary/relators/edt), Shainesh, G. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2018.
Edition:1st ed. 2018.
Subjects:
Internet marketing.
Globalization.
Markets.
Industrial management.
Online Marketing/Social Media.
Emerging Markets/Globalization.
Media Management.
Online Access:Full Text via HEAL-Link
Table of Contents:
  • SECTION I: Conceptual issues in Social Media
  • Chapter 1. How Social Media will Impact Marketing Media
  • Chapter 2. Social Media Marketing: Evolution And Change
  • Chapter 3. Uniqueness Of Social In The Overall "Social, Mobility, Analytics and Cloud" Stack
  • Chapter 4. Lifecycle of information on the web: Implications for Aggregator Sites'
  • Chapter 5. Shadow Side of Social Media Marketing
  • SECTION II: Understanding Digital Consumers
  • Chapter 6. Exploring The Relationship Between Perceived Benefits And Social Media Brands Using Discriminant Analysis
  • Chapter 7. The Influence of Trust and Ease of Use of Social Media Platforms on South Africa's Generation Y: Social Media Use, Intention and Information sharing
  • Chapter 8. Decoding Digital Consumer Feedback: Customer Intelligence Insights Through Unstructured Data Mining
  • SECTION III: Integrating Social Media for Marketing
  • Chapter 9. Social Media Marketing, Corporate Social Responsibility, and Social Change in India
  • Chapter 10. Future of Social CRM
  • Chapter 11. Sales Professionals' Use of Social Media to Create and Deploy Social Capital in US and Indian Firms
  • SECTION IV: Social Media Applications and Case Studies
  • Chapter 12. Influence of Social Media Marketing on Healthcare and Automobile Sectors in India
  • Chapter 13. A Critical Analysis on Consumer Protection in Social Media Selling with Reference to Disclosures
  • Chapter 14. Case Study: Portea
  • Chapter 15. Case Study: QWICKCILVER. A A A A A A .

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