Fashion & Music

• Corporate Author: SpringerLink (Online service)
• Other Authors: Strähle, Jochen (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: Springer Series in Fashion Business,
• Subjects: Motivation research (Marketing).; Music.; Culture.; Branding (Marketing).; Consumer Behavior.; Sociology of Culture.; Branding.

This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry i...