Strategic Marketing Issues in Emerging Markets

• Corporate Author: SpringerLink (Online service)
• Other Authors: Adhikari, Atanu (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Subjects: Marketing.; Globalization.; Markets.; Leadership.; Emerging Markets/Globalization.; Business Strategy/Leadership.

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social...