Strategic Marketing Issues in Emerging Markets

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Adhikari, Atanu (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Marketing.; Globalization.; Markets.; Leadership.; Emerging Markets/Globalization.; Business Strategy/Leadership.

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social...

Πίνακας περιεχομένων:

• Chapter 1. Introduction
• SECTION I: Strategic Elements of Marketing in Emerging Market
• Chapter 2. Data Driven Marketing Strategy
• Chapter 3. Use of Budgeting in Marketing Strategy
• SECTION II: Marketing Mix Elements in Emerging Market
• Chapter 4. Decades in Marketing Strategy and Digital Channel
• SECTION III: Consumer decision-making processes
• Chapter 5. Customer engagement strategy in emerging market
• SECTION IV: Marketing in Business to Business Market in Emerging Economies
• SECTION V: Dark Side of Emerging Markets.