Chinese Consumers and the Fashion Market

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Xu, Yingjiao (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Chi, Ting (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Su, Jin (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Springer Series in Fashion Business,
• Θέματα: Market research.; Textile industry.; Globalization.; Markets.; Market Research/Competitive Intelligence.; Textile Engineering.; Emerging Markets/Globalization.

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues...