Chinese Consumers and the Fashion Market

• Corporate Author: SpringerLink (Online service)
• Other Authors: Xu, Yingjiao (Editor, http://id.loc.gov/vocabulary/relators/edt), Chi, Ting (Editor, http://id.loc.gov/vocabulary/relators/edt), Su, Jin (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: Springer Series in Fashion Business,
• Subjects: Market research.; Textile industry.; Globalization.; Markets.; Market Research/Competitive Intelligence.; Textile Engineering.; Emerging Markets/Globalization.

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues...