Sustainability in Luxury Fashion Business
This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates...
Corporate Author: | |
---|---|
Other Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
Singapore :
Springer Singapore : Imprint: Springer,
2018.
|
Edition: | 1st ed. 2018. |
Series: | Springer Series in Fashion Business,
|
Subjects: | |
Online Access: | Full Text via HEAL-Link |
Table of Contents:
- Chapter 1. Opening: Sustainability and Luxury Brands (Chris K.Y. Lo)
- Chapter 2. Sufficient Desire: The Discourse of Sustainable Luxury (Katie Baker Jones)
- Chapter 3. The Marketing of Sustainability and CSR Initiatives by Luxury Brands: Cultural Indicators, Call to Action, and Framework (RayeCarol Cavender)
- Chapter 4. Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability(Stacy Hyun-Nam Lee)
- Chapter 5. Luxury Cruelty: An Analysis of Consumers' Responses to Animal Cruelty in a Luxury Fashion Supply Chain (Heejin Lim) etc.