Chinese Consumers Exploring the World's Largest Demographic /

"China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi provides a fascinating perspective based on his deep knowle...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Sethi, Ashok (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2019.
Έκδοση:1st ed. 2019.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 04454nam a2200481 4500
001 978-981-10-8992-3
003 DE-He213
005 20191021213520.0
007 cr nn 008mamaa
008 180807s2019 si | s |||| 0|eng d
020 |a 9789811089923  |9 978-981-10-8992-3 
024 7 |a 10.1007/978-981-10-8992-3  |2 doi 
040 |d GrThAP 
050 4 |a HF5415.34 
072 7 |a KJS  |2 bicssc 
072 7 |a BUS016000  |2 bisacsh 
072 7 |a KJS  |2 thema 
082 0 4 |a 658.8342  |2 23 
100 1 |a Sethi, Ashok.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Chinese Consumers  |h [electronic resource] :  |b Exploring the World's Largest Demographic /  |c by Ashok Sethi. 
250 |a 1st ed. 2019. 
264 1 |a Singapore :  |b Springer Singapore :  |b Imprint: Palgrave Macmillan,  |c 2019. 
300 |a XIII, 230 p. 6 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a 1. Introduction: The Yin and the Yang of the Chinese Consumers -- 2. The Mega Forces -- 3. Digital China -- 4. Key Segments of Chinese consumers -- 5. Key Industries for Future Growth -- 6. Luxury with Chinese Characteristics -- 7. Looking into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11. Illustrative Consumer Portraits. 
520 |a "China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi provides a fascinating perspective based on his deep knowledge based on years of research and his personal life experiences in China. This book is a must read for anyone who wants to participate and win in this complex, competitive, and rapidly evolving market." -Stan Sthanunathan, Executive Vice President, CMI, Unilever Plc "Sethi has a unique ability to look at the ground insights, enrich them with local anecdotes, and envision the shape of things to come in a simple, relevant, and refreshingly stimulating manner. In this book, he looks at the hyper connected and hyper segmented consumer of China, influence of the digital revolution, luxury market, retail trends, and Chinese youth from both tactical and strategic perspectives. A must read for those who wish to understand China." -Pratik Thakar, Head, Asia Pacific Creative, Content & Design Excellence, The Coca-Cola Company "Ashok has a knack of identifying the trends that matter, verbalizing them in a lucid manner, and clearly painting the ensuing opportunities for marketers. This book provides a simple and comprehensive description of what every marketer needs to know about Chinese consumers." -Paul Zhou, Head, Illuminera Group This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years. Ashok Sethi leads the Illuminera Institute in Shanghai and has over 30 years of experience in providing marketing consultancy and consumer insights and 15 years of first-hand experience in observing the Chinese consumers. . 
650 0 |a Motivation research (Marketing). 
650 0 |a Asia-Economic conditions. 
650 0 |a Market research. 
650 1 4 |a Consumer Behavior.  |0 http://scigraph.springernature.com/things/product-market-codes/513060 
650 2 4 |a Asian Economics.  |0 http://scigraph.springernature.com/things/product-market-codes/W45010 
650 2 4 |a Market Research/Competitive Intelligence.  |0 http://scigraph.springernature.com/things/product-market-codes/513030 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9789811089916 
776 0 8 |i Printed edition:  |z 9789811089930 
776 0 8 |i Printed edition:  |z 9789811342929 
856 4 0 |u https://doi.org/10.1007/978-981-10-8992-3  |z Full Text via HEAL-Link 
912 |a ZDB-2-BUM 
950 |a Business and Management (Springer-41169)