Chinese Consumers Exploring the World's Largest Demographic /
"China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi provides a fascinating perspective based on his deep knowle...
Κύριος συγγραφέας: | Sethi, Ashok (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut) |
---|---|
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Singapore :
Springer Singapore : Imprint: Palgrave Macmillan,
2019.
|
Έκδοση: | 1st ed. 2019. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
-
Consumer Behavior over the Life Course Research Frontiers and New Directions /
ανά: Moschis, George P., κ.ά.
Έκδοση: (2019) -
Social Marketing in Action Cases from Around the World /
Έκδοση: (2019) -
Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Έκδοση: (2018) -
China Branding Cases from Zhejiang /
Έκδοση: (2019) -
The Data-Driven Project Manager A Statistical Battle Against Project Obstacles /
ανά: Vanhoucke, Mario, κ.ά.
Έκδοση: (2018)