Chinese Consumers Exploring the World's Largest Demographic /

"China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi provides a fascinating perspective based on his deep knowle...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Sethi, Ashok (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2019.
Έκδοση:1st ed. 2019.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • 1. Introduction: The Yin and the Yang of the Chinese Consumers
  • 2. The Mega Forces
  • 3. Digital China
  • 4. Key Segments of Chinese consumers
  • 5. Key Industries for Future Growth
  • 6. Luxury with Chinese Characteristics
  • 7. Looking into the Chinese Consumer Mind
  • 8. Branding in China
  • 9. The Changing Marketing Game
  • 10. Looking Ahead. 11. Illustrative Consumer Portraits.