Chinese Consumers Exploring the World's Largest Demographic /
"China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi provides a fascinating perspective based on his deep knowle...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Singapore :
Springer Singapore : Imprint: Palgrave Macmillan,
2019.
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Έκδοση: | 1st ed. 2019. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- 1. Introduction: The Yin and the Yang of the Chinese Consumers
- 2. The Mega Forces
- 3. Digital China
- 4. Key Segments of Chinese consumers
- 5. Key Industries for Future Growth
- 6. Luxury with Chinese Characteristics
- 7. Looking into the Chinese Consumer Mind
- 8. Branding in China
- 9. The Changing Marketing Game
- 10. Looking Ahead. 11. Illustrative Consumer Portraits.