Chinese Consumers Exploring the World's Largest Demographic /

• Main Author: Sethi, Ashok (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Motivation research (Marketing).; Asia-Economic conditions.; Market research.; Consumer Behavior.; Asian Economics.; Market Research/Competitive Intelligence.

"China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi provides a fascinating perspective based on his deep knowle...

Table of Contents:

• 1. Introduction: The Yin and the Yang of the Chinese Consumers
• 2. The Mega Forces
• 3. Digital China
• 4. Key Segments of Chinese consumers
• 5. Key Industries for Future Growth
• 6. Luxury with Chinese Characteristics
• 7. Looking into the Chinese Consumer Mind
• 8. Branding in China
• 9. The Changing Marketing Game
• 10. Looking Ahead. 11. Illustrative Consumer Portraits.