Fast Fashion, Fashion Brands and Sustainable Consumption

• Corporate Author: SpringerLink (Online service)
• Other Authors: Muthu, Subramanian Senthilkannan (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Textile Science and Clothing Technology,
• Subjects: Textile industry.; Sustainable development.; Business logistics.; Industrial engineering.; Production engineering.; Motivation research (Marketing).; Textile Engineering.; Sustainable Development.; Supply Chain Management.; Industrial and Production Engineering.; Consumer Behavior.

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today's fashio...

Table of Contents:

• Fast fashion & Sustainable consumption
• Luxury and fashion brand communication differentiation for sustainable consumer -behavior
• Fashion Brands and Consumers approach towards Sustainable Fashion
• Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets.